New dealership in Belgium highlights Donkervoort’s expansion strategy

Cycling legend Tom Boonen joins the Donkervoort team in Belgium. A new Donkervoort dealership has confirmed the growing demand for Donkervoort Automobielen’s 2G supercars.

Iconic Cars in Zandhoven has become a Donkervoort dealer for Belgium, joining other dealerships in Paris, Munich, Düsseldorf and Geneva.

Developed by experienced dealer Steve Lismont and former cycling World Champion Tom Boonen, Iconic Cars will sell new and pre-loved Donkervoorts and accept cars to be transported to Donkervoort’s Lelystad headquarters for servicing.

Perfectly named to sell supercars as crushingly fast and ultra exclusive as Donkervoort, Iconic Cars only deals in the most exclusive hypercars in the world and has become the sixth Donkervoort dealership in Europe.

“This is big news for us, and gives Donkervoort a strategic footprint across northern Europe,” Donkervoort Automobielen Managing Director Denis Donkervoort said.

“We have our ‘home’ operation at our headquarters in Lelystad and we have a wholly owned subsidiary dealership in Düsseldorf, and our group of independent dealers just became a lot stronger. “

“We are excited to again provide easier coverage for Donkervoort owners and fans in Belgium, especially in having such respected and innovative luxury brand experts as partners.”

“It makes us feel especially pleased to welcome Tom Boonen on board. Tom has owned a Donkervoort for five years and believes in our product so much that he’s invested his own time and money to become a part of our future as well.”

Boonen, 40, is almost certainly one of the most famous sports persons in Belgium and he has a long history of discipline and competitiveness, but also for fair play and sportsmanship.

After a two-wheeled career that netted him four Paris-Roubaix wins, three wins in the Tour of Flanders and six Tour de France stage wins, Boonen turned to racing cars in 2017 and has been a long-time Donkervoort GTO-RS owner and track-day enthusiast.

“I’ve owned a Donkervoort for several years now and I’m a strong believer in their supercars. Nobody else makes anything quite as direct and engaging as a Donkervoort,” Boonen said.

“To be granted the dealership rights in Belgium is a huge honour and we are excited to work together to spread the Donkervoort word even further.”

Iconic Cars has several Donkervoorts in stock, including a D8 GTO-40, a Cosworth-powered D8 and several older models. It also has a custom-built D8 GTO-JD70 on order from Donkervoort Automobielen, which is due to be delivered in June.

The new Belgian dealer plans to have a presence at most of Donkervoort’s premium track days this year (Covid-19 permitting), starting with Spa Francorchamps on March 27.

The Donkervoort Sales & Service Network consists of both dealers and service points. Besides Lelystad and Düsseldorf, other Donkervoort dealers and service points include just outside Orleans in France, between Lyon and Geneva in France, Barcelona in Spain and Tel Aviv in Israel.